Repurposing content is a great way to get more mileage out of what you’ve already written. Instead of writing new content, you can instead take the same material and turn it into a variety of different formats. This is a fantastic strategy for several reasons. First, it helps you reach people in different ways. If…
Instagram is one of the most popular social networks for people to post photos and updates. Though it doesn’t stop there. With over 700 million active monthly users and upwards of 500 million Instagram posts shared every day, it’s a social network that you should seriously consider using for your business. Many businesses have already…
Working as a remote team can be very effective and efficient. As an entrepreneur, it enables you to better manage your time and energy by, for example, removing the time wasted commuting. Developing a remote team also gives you the opportunity to widen your talent search, allowing you to hire highly skilled people from different…
Starting a podcast can seem like an intimidating task, but it doesn’t have to be. Podcasting has become a great way to share information, talk about your ideas, and even make money. So if you have been thinking about getting into podcasting, and want to get some pointers, this article is for you. Written as…
For so many business owners and entrepreneurs, the first website is a big step. You naturally want to build a great website to showcase your business and make a solid first impression on potential customers. Finding the right resources will help you to succeed in this, and while it can be time-consuming and a challenge…
It’s no secret that online is going more and more mobile. Website owners are looking to provide an experience that is less dependent on the screen size of their user’s devices, and more dependent on the content they can access. The result? The demand for audio content is growing rapidly, and as a result, so…
Developing an effective marketing strategy for your business is the most important first step in bringing in new customers, increasing sales, and increasing profits. The truth is that most businesses don’t have a marketing strategy because they don’t know what a marketing strategy is. In this article, you will discover the best steps to build…
You might not have realised it, but psychology plays an important role in marketing. As the scientific study of the human mind and behavior, psychology offers key learnings on how to differentiate your marketing campaigns to make these resonate and engage your target audience. In this article, we delve into this further, taking a look…
Product market fit (PMF) is the holy grail for startups. It’s what every startup founder dreams of: a product that is so good, so useful, and desirable that it becomes an integral part of the daily lives of its users. A product so good that millions of users pay for the privilege of using it. …
Personal branding has become an important tool for all professions right across the business world. Whether you’re a freelancer, entrepreneur, or employee, brand building is something that you should be thinking about. Having a strong personal brand will help you to stand out from the crowd. It can help you negotiate a better salary, find…
