What is the course all about?
This course is all about activating & scaling cold email as an outbound marketing channel.
Traditionally cold emailing was only used by sales reps to book meetings. However, over the past few years, this channel has become a critical part of any startup’s growth.
This course will cover everything you need to know in order to launch a successful cold email campaign (including strategy & copywriting) and it will walk you through the technical setup required.
What will I learn from this?
Once you complete this course; you will have the know-how and skill to:
- Find anyone’s email address and email them
- Build a list of prospects and do the respective outreach
- Write cold email copy like a pro
- Build a cold email engine that can scale up or down as needed
- Book meetings with your ideal prospects
You will understand how to properly cold email someone or a group of people & achieve a desired action.
Is this course for me?
This course is ideal for:
- Founders looking to generate leads and who want to learn how to outreach in a professional way
- B2B Marketers who want to activate cold email as a valuable channel
- Entrepreneurial individuals looking to validate their ideas by seeing who is interested & gaining that traction
- Marketers who want to do user research & interviews to understand their audience/persona in a more in-depth way
- Anyone starting in marketing & sales in a B2B startup and who want to start generating meaningful and valuable leads
Your Program Host
Ayhan Isaacs is the Founder of Growth Rhino. A sales agency that works with SaaS companies to build scalable outbound engines. Growth Rhino has worked with over 25 venture-funded startups since Feb 2019.
Previous to running the agency Ayhan worked as a BDR and Growth Lead at a number of different early-stage startups followed by some consulting.
He is certified in Conversion Optimization from CXL Institute, holds a Masters in Innovation Entrepreneurship from Ryerson University, and is an Alumni of Growth University!