Finding Your Initial Customers – the know how!

  • How “normal” startups (i.e. not just the ones you see in Techcrunch, but the rest of us) and high growth startups alike find their initial customers.
  • Understanding how to talk about the value your product provides.
  • How to leverage conversational outreach to get prospective customers on the phone
  • How to run channel experiments to find a signal on customer acquisition.
  • How B2B and B2C acquisition efforts overlap and diverge. 
  • We’ll give you the tools & techniques to make the best use of your time to get the most return – and to get those first customers knocking on the door!

What will be covered?

The reasons why startups fail Validating your persona – getting to know your buyer
The 4 steps to finding customers Writing & validating outreach scripts
Looking at your value propositions Best practice & tools for LinkedIn outreach
Building awareness around your customer/users problem Start your initial outreach by finding ideal customers
on LinkedIn & starting the process
Building initial buyer personas Know the metrics to track & how to track them
Creating your v1 persona Running screener surveys
Building out the full persona for your ideal customer & market Adapting & creating landing pages to fit your ideal personas
Matching your persona to your product/service price The tools to use to track the competitors in your space
Developing a role matrix Check Facebook Ads & review your competitor ads
Building your user hypothesis How to start cold outreach & the best tools to use
Getting started with Paid AcquisitionHow to use LinkedIn Sales Navigator & professional email finder
Audiences & Campaigns StructuresAre you winning across your preferred platforms?

What’s included in the program?

  • 13 Modules available on-demand
  • Full Program Slides available for download
  • 91 total minutes of content
  • Bite-size content with the longest module under 13 minutes

Download the syllabus here & see what the program is all about!

Program Host

Craig Zingerline is a 6 time founder (4 exits) who has helped dozens of companies scale their growth. He previously served as the Chief Product Officer at Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. He is currently the CEO and co-founder of Growth University. Built by Craig, Growth University is designed to help other professionals learn the growth strategies and tactics needed to scale their companies.


One Off Access


If you are already a Growth University member, you can enroll below for free.

Weekly Lesson Plan

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