Paid Acquisition Deep Dive: A Deep Dive into Facebook Advertising

Facebook is one of the world’s most used websites with over 50% of all the advertising spend in the U.S. being spent there. Its global reach and highly customizable audiences make it an instant attraction for anyone interested in marketing. However, it is also one of the most competitive advertising landscapes. It can get very expensive and time intensive without the proper knowledge and set up. Facebook Ads can open up a world of customers to your business but only when used correctly.

With Facebook Ads Deep Dive, Jen will walk you through a real Facebook Ads starting set up, how to manage audiences and tracking as well as using Facebook experimentation and more. Learn from experience on how to make a return on investment with your Facebook Ads.

Your Program Host
Jen Bryan - Facebook Ads

Jen Bryan is an award winning paid acquisition specialist with an honours masters degree in Digital Marketing Strategies. Jen is the Chief Marketing Officer here at Launch Growth University as well as being a course creator and host. She has extensive experience working with start-ups on their paid acquisition both in an agency and in-house capacity. Working with companies across Ireland, UK and USA, Jen has helped companies leverage phenomenal growth both nationally and internationally through paid acquisition channels. 

Weekly Lesson Plan

Introduction To Facebook Ads

Tracking Management

Facebook Audience Management

Facebook Experimentation

Reporting & Results Management

Live Facebook Ad Set Up

Facebook for eCommerce – Bonus Session

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Course Information

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Course Instructor

GrowthUniversity GrowthUniversity Author

Introduction To Facebook Ads

Tracking Management

Facebook Audience Management

Facebook Experimentation

Reporting & Results Management

Live Facebook Ad Set Up

Facebook for eCommerce – Bonus Session

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