Create leads and turn them into customers

To get customers, you need them to move through a full funnel. Being able to collet leads at a low price-point and convert them are equally important. This program will walk you through from start to finish, how to set up your ad accounts, launch profitable ads and convert your leads into reoccuring users. 

Starts January 19th at 1PM EST

Some of the companies we have helped

What to expect on a weekly basis?

Week 1: Audiences & Tracking

  • Learn how to find your audience and set up tracking

Week 2: Picking your Advertising Platform

  • Find the optimal advertising platform for your business

Week 3: Creatives, Copy & Landing Pages

  • Create compelling copy, creatives, and landing pages.

Week 4: Messaging

  • Craft messaging that resonates with your leads

Week 5: Pricing and Retention

  • Reduce barriers to entry with pricing and enticing value propositions.
Your Hosts
Jen Bryan

Jen Bryan is an award winning paid acquisition specialist with an honours masters degree in Digital Marketing Strategies. Jen is the Chief Marketing Officer here at Launch Growth University as well as being a course creator and host. She has extensive experience working with start-ups on their paid acquisition both in an agency and in-house capacity. Working with companies across Ireland, UK and USA, Jen has helped companies leverage phenomenal growth both nationally and internationally through paid acquisition channels. 

Aoife Jacob
Aoife Jacob is the Head of Growth – Activation at Growth University. Aoife has worked in startups her entire career. She has served in a variety of roles from content creator to travel agency manager before specializing in Growth and Lifecycle marketing. With experience working with both national and international clients on advertising campaigns and user research, she loves problem solving and helping startups see the bigger picture and meet their potential.

This program is for you if;

This program is not for you if;

Download the Syllabus for free

What our customers say
This isn't fluff material. The pace of the class was perfect enough to give us time to apply the actions in between each session. As a young company, you probably don't have a lot of resources to throw around, but this is a course worthy of the investment.
Bethany Schoengarth
Craig put on a great course, I enjoyed his lectures, the guest speakers, and all of the material was fantastic. Definitely recommend this to anyone looking to level up their growth skills.
Shea Darlison
Rise Vision
The hour I spent every week in Growth University easily saved me 10-20 hours of trying to figure things out on my own, and likely getting wrong the first time around. I can't recommend this course enough for all founders who want to nail their growth strategy without reinventing the wheel.
Matt Johnson
Growth University helped us SAVE TIME and TRACK THE RIGHT METRICS at Postcard. We picked up signals and made a critical pivot (within weeks). Craig is a great teacher and I highly recommend this course for anyone with an MVP in market and in search of Product Market Fit.
Amit Jaipuria
Postcard Travel
Get access with one of our subscription options

Growth University Basic Membership

Get full access to "The Marketer's Playbook" and all other Growth University programs with our basic membership.
$ 149 Monthly

Growth University Premium Membership

Get full access to "The Marketer's Playbook", all our other Growth University programs and a Growth Advisor to help you implement your learns and grow your startup.
$ 499 Monthly

Current members can enroll here

Existing Premium members can enroll here


This program will be delivered on-demand with a new section of content released each week starting January 13th.

You don’t need to spend thousands. We would advise at least $20 a day to start with in order to implement most of what will be covered in the paid acquisition section.

You will need access to

– Facebook Ads Manager

– An email service provider (Mailchimp, Klaviyo, Convertkit, etc)

– Some access to your site/landing pages.

You can take the course without access to any but we believe that implementing the learnings week to week is the best way to improve your funnel.

  • Growth & Marketing tactical programs & resources
  • Private founder community access
  • Access 4+ live cohort programs a year
  • Access to all Masterclasses
  • Premium members get monthly consulting and experimentation syncs
Course Curriculum

Module 1: Audiences & Tracking

Introduction with Jen Bryan 
Lesson 1: Audiences
Lesson 2: Tracking

Module 2: Picking your Advertising Platform

Lesson 1: Finding the right platforms

Module 3: Creatives, Copy & Landing Pages

Lesson 1: Creatives & Copy
Lesson 2: Landing Page Core Elements
Lesson 3: Landing Page Tools & Examples 

Module 4: Messaging 

Lesson 1: Email Marketing for leads

Module 5:  Pricing and Retention

Lesson 1: How to set your pricing

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