Create leads and create paying users in a full-funnel approach.

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Acquiring leads and nurturing them into paying customers are often siloed into separate departments at big companies. In a start-up, those efforts can be in vain if you don’t have a close working relationship between your initial offer and what makes a lead convert. 

In this one of a kind program, we go through the top to the bottom of the funnel in how to acquire a lead and turn them into a customer, all designed with startups in mind.

This 5 week program is brought to you by paid acquisition expert Jen Bryan and activation and lifecycle marketer Aoife Jacob - this program will bring you from ad creative to onboarding and every step in between so you can build out your own funnels and customer journey to start growing your startup.

Length:

Dates:

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Curriculum

About the hosts

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 "The Marketers Playbook: From Ad to Customer"

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5 weeks - starting

Spring 2022

Part of Growth University Membership

Each week, you will go through 1 hour of a live session with either Jen or Aoife covering high-level strategy as well as the tactical execution you'll need to both devise, create and launch these campaigns yourself. The topics covered included:

Jen Bryan

Jen Bryan is an award winning paid acquisition specialist with an honors masters degree in Digital Marketing Strategies. Jen is the Chief Marketing Officer here at Growth University as well as being a course creator and host. Jen has extensive experience working with start-ups and founders and their paid acquisition both in an agency and in-house capacity. Jen has helped companies across Ireland, UK and USA leverage phenomenal growth both nationally and internationally through paid acquisition channels.

Aoife Jacob is the Head of Growth – Activation at Growth University. Aoife has worked in startups her entire career. She has served in a variety of roles from content creator to travel agency manager before specializing in Growth and Lifecycle marketing at Sandboxx, helping develop new ancillary product lines and increase conversions across departments. With experience working with both national and international clients on advertising campaigns and user research, she loves problem-solving and helping startups see the bigger picture and meet their potential.

Aoife Jacob

The Marketers Playbook: 

From Ads to Customers

To take this program, you need to be a Growth University Member. See Membership Packages here.

The TLDR;

1. Learn how to find your audience and set up tracking

2. Find the optimal advertising platform for your business

3. Create compelling copy, creatives, and landing pages.

4. Craft messaging that resonates with your leads

5. Reduce barriers to entry with pricing and enticing value propositions.

Program Details

Weekly Takeaways

Week 1: Audience & Tracking

This module is designed to help you seek out your perfect customer. You will understand how to pinpoint their behavior online and how to target them accordingly. A huge part of targeting your audience effectively comes down to tracking them effectively too. In this module you will also explore how you can track your audience, giving you both leverage to target audiences more effectively as well as measuring your return on investment on the platforms you decide to use. 

Week 2: Picking your Advertising Platform

Once you have your tracking and ideal audience set, you now need to reach them. You will now analyze and decide on the most suitable platform for your target users. This will be complemented by exploring best practices on each of the platforms (Google & Facebook) and a dive into the secrets behind getting really tactical on the platforms, pinning them against each other so that you can make the best decisions for your business, reaping the most return. 

Week 3: Creatives, Copy & Landing Pages

You have your audience and your platform decided. Next comes the tactical work of crafting your copy, offer, creatives, and landing page to bring those leads to your business. How are you going to grab their attention? Creativity can make or break a campaign. You'll learn best practices for creating copy and creatives, resources, and tools we recommend to really allow that creativity to shine as well as how to ensure your lead has a cohesive experience from ad to a landing page.

Week 4: Messaging

At this stage, your customers are on your landing page, but there’s still work to be done. You have achieved a way to talk to them and now it’s time to get to know each other. In this module, you will learn some best practices for setting up messaging campaigns, like need to have sequences, how to craft compelling copy as well as deciding what medium to contact them through.

Week 5: Pricing and Retention

You've done all the hard work. Your lead wants to give you their money for your product or service. The question is how much money? Getting your pricing structure right can be the difference in your business succeeding or failing. We'll walk through some common themes in good pricing structures, user psychology you can use, and how to prove the value. Once you have them in, you'll want to keep them around. Retaining users is the easiest way to grow a business as your revenue compounds with each new lead. We'll walk through some quick and easy best practices that can make all the difference to your customer base.

Program Overview

Learn how to create compelling ads on platforms that work for your business. Then take those leads through your value proposition to get them excited and convert them into paying users.

Amit Jaipuria, Postcard Travel

"Growth University helped us SAVE TIME and TRACK THE RIGHT METRICS at Postcard. We picked up signals and made a critical pivot (within weeks)."
"The hour I spent every week in Growth University easily saved me 10-20 hours of trying to figure things out on my own, and likely getting wrong the first time around. I can't recommend this course enough."

Matt Johnson, Taskable

Bethany Schoengarth, Healium

"This isn't fluff material. The pace of the class was perfect enough to give us time to apply the actions between each session. As a young company, you probably don't have a lot of resources to throw around, but this is worthy of investment."
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